Brand Photography

The power of visual communication has reached an all-time high with the rise of digital and social marketing – media that modern marketers use to promote their content and brands. As a result, photography is becoming more crucial to the promotion of a product or service than ever before.. Restaurants that want to remain competitive in today’s fast-changing marketplace can’t afford to be laggards. From photos to videos, engaging prospects and customers with eye-catching media ar key to a business future success. Actually, all businesses benefit from effective photography. The exact nature of the photos depends on the brand that’s being built, the target audience, as well as, the impression that business is looking to create.

But here are the three ways photography will benefit businesses:

• Great photography creates a great first impression. 

• Great photography leads to more conversions. 

• Great photography is good for a business online presence and SEO. 

Photography tells a story. And while there are many ways to share a company’s message, it should always be accompanied by powerful visuals that help them see what the brand is all about.

If any of you need help or want feedback, contact me at theoptimistdreamer@gmail.com. Don’t forget to drop a comment below.

Cafe at the Square

Class of 2019

Congratulation to Class of 2019

“My wish for you is that this life becomes all that you want it to. Your dreams stay big, your worries stay small and that you never need to carry more than you can hold.”

- Rascal Flatts

“You may not always have a comfortable life and you will not always be able to solve all of the world’s problems at once, but don’t ever underestimate the importance you can have because history has shown us that courage can be contagious, and hope can take on a life of its own.”

- Michelle Obama

Color Manipulation

Intro

The core of my brand lies in the colors I produce in each image. Whether it’s portraits, landscape or street photography, my mission is to present rich colors that enhance the viewer’s experience.

Example

On Saturday, E.Buckles and I were working on a Mother’s Day project (photo/video), when I saw a gondola passing through City Park. At the time, we were looking for a location so I quickly opened my bag, grabbed the first camera I could, and started taking a few pictures. Below is one of the images I took. As some of you may be able to tell, this picture is overexposed. Typically i like to underexpose photos because I know I can recover more details in the shadow, but I was in a rush to get started with the Mother’s Day project. Although overexposed, i saw the potential of what this image could look like after post-production.

Editing

Just like writing, photographers should create an outline of how they’d like to edit each photo. Planning before editing is important because it speeds up post production. Prior to editing, I knew I wanted to decrease the exposure, evenly expose the trees (right side of the photo), and change the color of the trees. Below is an image of the my color panel is Adobe Lightroom Classic CC. Based on my knowledge of color theory, I knew I could manipulate the greens so they look like gold. I felt as though the gold would create a magical feel for the image. If you’re interested in color manipulation, i suggest reading about color theory. Once I adjusted the colors, I went to the adjustment tool to overexpose the trees to the right. As a result, I was able to produce the image below. If any of you need help or want feedback, contact me at theoptimistdreamer@gmail.com. Don’t forget to drop a comment below.

Before

Nikon D750 w/ Nikkor 85 mm f1.8G

ISO 100 f/ 2.8 1/250 sec

After

Nikon D750 w/ Nikkor 85 mm f1.8G

ISO 100 f/ 2.8 1/250 sec